Helpful Links:  (Mercer Chamber of Commerce) (Town Information)  (Famous Turtle Flambeau Flowage Area) (Mercer School)  (Iron County, WI Information)


Today, Mercer is known for the natural beauty of its surroundings.  Offering quiet, tension-free lifestyles for all ages.  It has an excellent school system, a new library and renovated community building, legal and medical facilities and a strong retail base.  The current population is 1,342. 

Mercer is in the heart of a vast, open country.  No other area in Wisconsin provides more authentic wilderness, or greater abundance of virgin vacation land, than the lake area of Mercer. 

Much of Wisconsin has been invaded by traffic and tourists, but this area remains unspoiled.  It offers you a clean, fresh world, renewed with every change of season, here at the top of the state.  Each year brings more Mercer history, we hope you will enjoy sharing a little of our town’s past and present.  We can provide all the conveniences so necessary to a successful family vacation. 

Come visit Mercer, the “Loon Capital” in the Heart of the Northwoods!

Over 200 lakes in a 20 mile radius Over 125,000 acres of clean waters teeming with game fish Nearly 300 miles of trout streams Includes world famous Turtle-Flambeau Flowage, home of bass, trout, walleye, northern, crappies, perch, scrappy bluegills and explosive musky 377,900 acres of forest land Sand Beaches, cool forests, sun-filled days and brisk nights Boating, swimming, hiking, cycling, water skiing, nature study, hunting, ice fishing, archery, golfing, and loon watching

You’ll find it all in Mercer and all set in the natural beauty and serenity of the True Northwoods!


Mercer, c. 1981.  How much does a 16 foot loon weigh?  The Mercer Loon, which made its debut on May 22, 1981, weighs approximately 2000 pounds.  It was erected at the location of the new Mercer Chamber of Commerce building to emphasize Mercer’s claim as the “Loon Capital”.

New Library and Renovated Community Center
Carrow Tourist Park on County J - Offers Swimming, Boating, Picnicking & Tennis

Walleye Run Early in May at Lake of the Falls County Park

Canoe/Kayak Trails with State Mapped Routes including Turtle River Chain

456 miles of Groomed Snowmobile Trails

Loon Day Art and Craft Fair the First Wednesday of August

County Fair Last Weekend in August

Near Major  Downhill Skiing Hills

MECCA Trail System - Cross Country Skiing, Snowshoeing, Hiking, Biking
Approximately 200 miles of ATV Trails

15 Waterfalls

9-hole Golf Course

Miniature Golf Course

Northwoods Public Shooting Range

World’s Largest Loon

Railroad Depot Museum, Caboose and Historical Society

Over 377,900 Acres of Forest Land for Hunting & Recreation

Miles of Undeveloped State-owned Shoreline

Bird and Wildlife Watching

Courtesy of Mercer, WI Chamber of Commerce











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Mercer, Wisconsin and the Turtle Flambeau Flowage Real Estate offerings at Northern Exposure Realty